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Websites

Small business websites and online stores

A small business website should tell visitors and AI tools what you do, who it is for, what it costs and how to book or buy. ether. is a growth firm based in Toronto that builds fast sites of up to 10 pages, small online stores and digital magazines. A website is C$2,500 with your copy or C$3,500 with ours, and a store with up to 25 products is C$3,000.

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Options and prices

Websites + Online Stores pricing

Before tax. Use the CAD, USD and EUR switch at the top of the page.

Websites + ConversionBuild
Website 10P

Up to 10 pages built from your copy, structured for search and AI answers, with FAQ, structured data and tracking.

C$2,500once
Websites + ConversionBuild
Website 10P + Copy

A site of up to 10 pages built for search, AI answers and ads, with copy written for you: clear headings, answers first, prices, FAQ, structured data and tracking.

C$3,500once
Websites + ConversionBuild
Online Store 25

A Shopify or Square store with up to 25 products, pickup and delivery options, Google product listings and local search setup.

C$3,000once
Websites + ConversionBuild
Pricing Page

A clear pricing page AI tools and buyers can read: what it costs, what is included, who it suits.

C$600once
Websites + ConversionBuild
Publication Setup

Launches a digital magazine or trade publication: site, article and category templates, newsletter signup, ad packages and rate card, editorial calendar, with every article built to rank and be cited.

C$6,500once

Situations we handle

Sound familiar?

  • I'm a farmer and want to set up an online store.

    A Shopify or Square store with pickup and delivery, Google product listings and local search, so nearby buyers find you.

  • Our website hides our prices and nobody calls.

    A pricing page and service pages that state who you help, what it costs and how to book.

  • We want to launch a digital magazine for our industry.

    A publication setup with article templates, newsletter signup, ad packages and an editorial calendar.

Who it is for

  • Businesses with no site, or one that hides prices
  • Farms, makers and producers starting to sell online
  • Associations and B2B brands publishing for their industry

Not the right fit for

  • Large ecommerce builds with complex catalogues

What is included

  • Clear headings and answers first
  • Prices and FAQs on service pages
  • Structured business facts for search engines
  • Analytics and conversion tracking
  • Fast hosting
  • Pages ready to receive ads from day one
  • Tracked links for sales outreach

What you will see, and when

Most sites launch in three to four weeks.

Connectors

How it connects to the rest

Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.

Process

How it works

  1. Plan

    Pages, search terms and offers.

  2. Write

    Copy before design.

  3. Build

    Design, build and test on phones.

  4. Launch

    Tracking, Search Console and Bing set up.

Questions

Websites + Online Stores questions

How much does a small business website cost in Toronto?

At ether., a website of up to 10 pages is C$2,500 when you supply the copy and C$3,500 when we write it. A pricing page added to an existing site is C$600.

How much does it cost to set up a small online store?

A Shopify or Square store with up to 25 products is C$3,000.

Can you build a digital magazine or newsletter?

Yes. A publication setup is C$6,500 and covers the site, article templates, newsletter signup that follows Canada's anti spam law, ad packages and an editorial calendar.

Related services

Talk to us about Websites + Online Stores

We reply within one business day. Or call 647 986 7331.

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See an example of this work
Read: AI SEO: how to build a website that shows up in AI search