One page for one ad and one offer: price, proof, a tracked form or booking, fast on phones.
Websites
Landing pages for ads and search
A landing page is a single page built for one offer, so visitors know exactly what to do next. ether. is a growth firm based in Toronto that builds landing pages for Google, Meta, LinkedIn and Reddit campaigns, and at the higher tiers writes them to rank and be cited by AI tools after the campaign ends. Pages are C$500, C$900 with search, or C$1,500 as a full campaign kit.
Example ads
The ads that send people to a landing page
Mock-ups built to show format and creative. None are screenshots of live ads, and they do not represent results. Each ad points to a page that repeats its promise in the first line, which is what turns the click into a booking.
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Options and prices
Landing Pages pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Everything in the Ad Landing Page, plus keyword research, an indexable version written answer first with FAQ and structured data, retargeting pixels, tracked outreach links and one A/B variant.
The Search + Ads page with a version for each ad channel, a Google Ads copy pack and conversions set up in Tag Manager.
A/B or per channel variant of an existing landing page.
Situations we handle
Sound familiar?
We're sending Google Ads traffic to our homepage.
An Ad Landing Page matched to the ad's promise, with a tracked form or booking.
We want one page that works for ads now and shows up in search later.
The Search + Ads tier adds keyword research, an indexable version written answer first, FAQ and structured data.
We're launching on Google, Meta and LinkedIn at once.
The Campaign Kit gives each channel its own version and sets up every conversion.
Who it is for
- Anyone sending ad traffic to a homepage
- Businesses launching a new offer
- Teams running several ad channels
Not the right fit for
- Full websites. See our website service.
What is included
- Headline that matches the ad
- Price or offer stated clearly
- Proof points and a short FAQ
- Form or booking, tracked to a thank you page
- Fast loading on phones
What you will see, and when
Ad Landing Pages arrive in 5 business days, Search + Ads pages in 7, Campaign Kits in 10.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of Local Bookings Pipeline, B2B Pipeline, Retail Launch Pipeline.
- Search
Each page has an indexable version written answer first, with FAQ and structured data, so it can rank in Google and be cited by AI tools after the campaign ends.
SEO + AI Search Content - Paid
A variant per channel matches each ad's promise on Google, Meta, LinkedIn and Reddit.
Google Ads - Tracking
Every form lands on a thank you page that fires one conversion and records the ad or email that sent the visitor.
GA4 + Conversion Tracking - Outbound
Each page gets tracked links for your email and LinkedIn outreach, and builds retargeting audiences from every visit.
B2B Lead Generation
Process
How it works
Brief
The ad, the offer and the audience.
Write and design
Copy first, then layout.
Build and track
Built on your platform or ours, tracking tested.
Test
Variants when traffic allows.
Questions
Landing Pages questions
How much does a landing page cost?
At ether., an Ad Landing Page is C$500, a Search + Ads Landing Page is C$900, a Campaign Kit is C$1,500, and extra variants are C$200.
Will my landing page show up in Google or AI search?
At the Search + Ads and Campaign Kit tiers, yes. Ad only variants stay out of search, and an indexable version is written answer first with FAQ and structured data.
What platform do you build on?
Your website platform if it supports it, or a fast static page on your domain.
Related services
Talk to us about Landing Pages
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: How to create a landing page that brings enquiries