ether.

Websites

Landing pages for ads and search

A landing page is a single page built for one offer, so visitors know exactly what to do next. ether. is a growth firm based in Toronto that builds landing pages for Google, Meta, LinkedIn and Reddit campaigns, and at the higher tiers writes them to rank and be cited by AI tools after the campaign ends. Pages are C$500, C$900 with search, or C$1,500 as a full campaign kit.

Example ads

The ads that send people to a landing page

Mock-ups built to show format and creative. None are screenshots of live ads, and they do not represent results. Each ad points to a page that repeats its promise in the first line, which is what turns the click into a booking.

Example

nordic spa day pass near Haliburton

Nordic spas in cottage country usually sell day access by weekday or weekend and ask you to book ahead. Compare what the circuit includes, whether robes are provided and the drive from home.

SponsoredDérm Nordic Spadermnordicspa.com Nordic Spa Day Pass in HaliburtonWarm pool, sauna, steam space and Zen fire bowls on 850 private acres. Robe and towels included. Weekdays $65.Book your dayBlack fire bowl burning on a stone terrace with wooden loungers and forest behind
Google AI Mode, built on Gemini: Dérm Nordic Spa, day access
Example

how to find a mentor as a new interior design graduate in Toronto

Start with people who work in the kind of practice you want to join. A structured program helps when you do not have those contacts yet.

SponsoredLightwell Mentorship that brings the light inA free mentorship network for interior design students, new graduates and emerging designers. Every match is made by hand.Apply to be mentoredLightwell rainbow arch mark on a yellow background
Google AI Mode, built on Gemini: Lightwell, mentorship network
ChatGPTExample

Who can write Phase I ESA reports for our environmental firm in Atlantic Canada when we are overloaded?

Many firms cover busy periods with white label drafting support. Check turnaround, confidentiality terms and whether the writer works in your report template.

SponsoredThreadline Environmental logo and tagline beside a Phase I ESA report page Threadline EnvironmentalFollow the thread. We'll write the report.White label Phase I ESA drafting for environmental firms. A near final draft in 5 to 7 business days, ready for your seal.Start a conversation
ChatGPT: Threadline Environmental, B2B report writing
ChatGPTExample

Where can I buy hot pepper jelly made in Nova Scotia?

Look for small batch makers that list the heat level on every jar. Many sell online and through local markets and stockists.

SponsoredJar of Tyler's Hot Stuff Pepper Punch jelly with a black label Tyler's Hot StuffTrue hot pepper jelly from Nova ScotiaPeppers grown near Bridgewater and jarred by hand in small batches. Pick your heat, from $7 a jar.Find your heat
ChatGPT: Tyler's Hot Stuff, pepper jelly

Options and prices

Landing Pages pricing

Before tax. Use the CAD, USD and EUR switch at the top of the page.

Websites + ConversionBuild
Ad Landing Page

One page for one ad and one offer: price, proof, a tracked form or booking, fast on phones.

C$500/ page
Websites + ConversionBuild
Search + Ads Landing Page

Everything in the Ad Landing Page, plus keyword research, an indexable version written answer first with FAQ and structured data, retargeting pixels, tracked outreach links and one A/B variant.

C$900/ page
Websites + ConversionBuild
Campaign Kit

The Search + Ads page with a version for each ad channel, a Google Ads copy pack and conversions set up in Tag Manager.

C$1,500/ kit
Websites + ConversionBuild
Landing Page Variant

A/B or per channel variant of an existing landing page.

C$200/ variant

Situations we handle

Sound familiar?

  • We're sending Google Ads traffic to our homepage.

    An Ad Landing Page matched to the ad's promise, with a tracked form or booking.

  • We want one page that works for ads now and shows up in search later.

    The Search + Ads tier adds keyword research, an indexable version written answer first, FAQ and structured data.

  • We're launching on Google, Meta and LinkedIn at once.

    The Campaign Kit gives each channel its own version and sets up every conversion.

Who it is for

  • Anyone sending ad traffic to a homepage
  • Businesses launching a new offer
  • Teams running several ad channels

Not the right fit for

  • Full websites. See our website service.

What is included

  • Headline that matches the ad
  • Price or offer stated clearly
  • Proof points and a short FAQ
  • Form or booking, tracked to a thank you page
  • Fast loading on phones

What you will see, and when

Ad Landing Pages arrive in 5 business days, Search + Ads pages in 7, Campaign Kits in 10.

Connectors

How it connects to the rest

Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.

Part of Local Bookings Pipeline, B2B Pipeline, Retail Launch Pipeline.

  • Search

    Each page has an indexable version written answer first, with FAQ and structured data, so it can rank in Google and be cited by AI tools after the campaign ends.

    SEO + AI Search Content
  • Paid

    A variant per channel matches each ad's promise on Google, Meta, LinkedIn and Reddit.

    Google Ads
  • Tracking

    Every form lands on a thank you page that fires one conversion and records the ad or email that sent the visitor.

    GA4 + Conversion Tracking
  • Outbound

    Each page gets tracked links for your email and LinkedIn outreach, and builds retargeting audiences from every visit.

    B2B Lead Generation

Process

How it works

  1. Brief

    The ad, the offer and the audience.

  2. Write and design

    Copy first, then layout.

  3. Build and track

    Built on your platform or ours, tracking tested.

  4. Test

    Variants when traffic allows.

Questions

Landing Pages questions

How much does a landing page cost?

At ether., an Ad Landing Page is C$500, a Search + Ads Landing Page is C$900, a Campaign Kit is C$1,500, and extra variants are C$200.

Will my landing page show up in Google or AI search?

At the Search + Ads and Campaign Kit tiers, yes. Ad only variants stay out of search, and an indexable version is written answer first with FAQ and structured data.

What platform do you build on?

Your website platform if it supports it, or a fast static page on your domain.