B2B campaigns by job title, industry and company size.
Paid ads
LinkedIn ads management for B2B
LinkedIn ads reach buyers by job title, industry and company size, which makes them the strongest paid channel for most B2B firms. ether. is a growth firm based in Toronto that runs LinkedIn campaigns for insurance, financial, professional services and B2B technology companies. Management is C$850 a month.
Options and prices
LinkedIn Ads pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
4 single image ads and 1 document ad with copy.
A guide, checklist, white paper or webinar worth a form fill, with a gated landing page and follow up email.
Situations we handle
Sound familiar?
Our brokerage wants business owners in one industry to know about a new coverage.
Ads aimed at owners and managers in that industry, with a guide or checklist worth a form fill and follow up from your team.
We want CFOs at midsize companies to see us before our sales team calls.
Target accounts uploaded as an audience, so the ads warm them up before outreach.
Who it is for
- B2B firms with a defined buyer
- Insurance, financial and professional services
- Companies with a guide, event or offer worth a form fill
Not the right fit for
- Consumer businesses with a low average sale
What is included
- Audience by title, seniority, industry and company
- Lead gen forms or document ads
- Insight Tag tracking and CRM handoff
- Weekly KPI report
- Engaged accounts passed to outbound sequences
- Lead magnet published as a page built to rank
What you will see, and when
LinkedIn costs more per click than other channels. Judge it on qualified conversations after 60 to 90 days.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of B2B Pipeline.
- Outbound
People and companies who engage become named targets for email and LinkedIn sequences.
B2B Lead Generation - Search
The guide behind each lead form is also published as a page built to rank and be cited.
SEO + AI Search Content - Tracking
Insight Tag and CRM handoff show which campaigns create pipeline.
GA4 + Conversion Tracking - Outbound
A sales leader can own follow up so leads turn into meetings.
Fractional Sales Leadership
Process
How it works
Audience
Who sees the ads, by role and company.
Offer
An asset worth their time.
Launch
Lead forms connected to your inbox or CRM.
Optimize
Weekly bid, audience and creative changes.
Questions
LinkedIn Ads questions
How much does LinkedIn ads management cost?
At ether., LinkedIn ads management is C$850 a month. Ad spend is paid to LinkedIn directly.
Can you write the ads?
Yes. A LinkedIn creative pack is C$650.
Related services
Talk to us about LinkedIn Ads
We reply within one business day. Or call 647 986 7331.