LeadershipLead
Fractional 1d/wk
Part time sales, marketing or GTM leader.
C$5,250/ month
Leadership
Fractional sales leadership
A fractional sales leader runs your pipeline, process and sales hiring part time, at a fraction of a full time VP of Sales. ether. is a growth firm based in Toronto that provides fractional sales leadership to B2B firms in insurance, financial and professional services and beyond. One day a week is C$5,250 a month and two days is C$10,000.
Options and prices
Fractional Sales Leadership pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
LeadershipLead
Fractional 2d/wk
Same role with more hands on time: hiring, pipeline reviews, board reporting.
C$10,000/ month
LeadershipLead
Embedded 3d/wk
Interim leader embedded with the team, owns the number.
By quote
Situations we handle
Sound familiar?
The owner still closes every deal.
A fractional sales leader builds the process and team so deals close without the owner.
We have reps but nobody managing the pipeline.
Weekly pipeline reviews, forecasting and coaching.
Who it is for
- Owner led B2B firms where the owner still closes every deal
- Teams with reps but no sales leader
- Firms building a channel or broker network
Not the right fit for
- Businesses looking for commission only sales reps
What is included
- Pipeline reviews and forecasting
- Sales process and CRM
- Hiring and coaching reps
- Channel and partner programmes
- Reporting to the owner
What you will see, and when
A 3 month minimum applies.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
- Outbound
Builds the outbound engine and the team that runs it.
B2B Lead Generation - Paid
Feeds back which leads close, so ads target better buyers.
LinkedIn Ads - Search
Turns buyer objections into content that answers them.
SEO + AI Search Content - Outbound
Works alongside marketing leadership.
Fractional CMO
Process
How it works
Diagnose
Pipeline, win rates and team.
Fix
Process, CRM and targets.
Lead
Weekly pipeline cadence.
Build
Hire and train the team.
Questions
Fractional Sales Leadership questions
How much does a fractional VP of Sales cost?
At ether., fractional sales leadership is C$5,250 a month for one day a week or C$10,000 for two days, with a 3 month minimum.
Do you sell for us?
We lead and build the sales function, and join key deals with your team when useful.
Related services
Talk to us about Fractional Sales Leadership
We reply within one business day. Or call 647 986 7331.