Sales + GTMAudit
GTM Diagnostic 2W
Two week review of where to play and how to win: segments, channels, pipeline, team, gaps.
C$2,100once
Growth strategy
Go to market strategy
A go to market strategy decides where to play and how to win: which buyers, which channels, what message and what it should return. ether. is a growth firm based in Toronto that builds GTM plans and then runs the channels behind them. A diagnostic is C$2,100, a CPG retail launch plan is C$3,500 and full GTM architecture is C$6,500.
Options and prices
Go to Market Strategy pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Sales + GTMBuild
Growth Plan 90D
Multichannel plan with targets, phases, budget and weekly KPIs.
C$2,100once
Sales + GTMBuild
Retail Launch Plan
Plan to get a new product stocked and selling: target retailers and distributors, buyer pitch deck, promotions calendar, launch ads and social.
C$3,500once
Sales + GTMBuild
Publisher Strategy
Growth and revenue plan for B2B publishers: email newsletter growth, opt in that follows Canada's anti spam law, traffic and page views, sponsorship and advertising packages.
C$2,800once
Sales + GTMBuild
GTM Architecture
Market segmentation, channel prioritization, positioning, revenue forecast and 12 month plan.
C$6,500once
Sales + GTMBuild
Market Entry Plan
Plan for entering a new region or sector: target maps, buyers, vendor registration, outreach templates, milestones.
C$3,500once
Sales + GTMBuild
Channel Strategy
Strategy to sell through partners (fabricators, brokers, resellers, publishers).
C$2,800once
Sales + GTMBuild
Pricing Review
Reviews how services are priced and bundled, with a recommended rate card.
C$1,300once
Sales + GTMBuild
Referral Programme Design
Design of a tiered referral, affiliate or points programme with rules, rewards and launch plan.
C$2,100once
Situations we handle
Sound familiar?
I need a marketing campaign for my new candy and want it listed in stores.
A retail launch plan: target retailers and distributors, a buyer pitch deck, a promotions calendar, and launch ads and social.
Our trade publication needs more subscribers and sponsors.
A publisher strategy: newsletter growth, compliant opt in, traffic, and sponsorship and advertising packages.
We've grown on referrals and hit a ceiling.
A GTM diagnostic finds the segments and channels to add alongside referrals.
Who it is for
- Owner led businesses that hit a referral ceiling
- Food, beverage and consumer brands launching into retail
- Publishers and associations growing audience and revenue
- Companies entering a new market or region
Not the right fit for
- Startups still testing whether the product works
What is included
- Segments ranked by value and reach
- Channel priorities with budgets
- Positioning and message by buyer
- Revenue forecast and milestones
- A 90 day action list
What you will see, and when
A diagnostic takes two weeks. Full GTM architecture takes four to six.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of Retail Launch Pipeline.
- Paid
The plan sets which channels get budget and what each should return.
Google Ads - Search
Target buyers and their questions shape the content plan.
AI Search Optimization - Outbound
Segments become target lists and sequences.
B2B Lead Generation - Outbound
A fractional leader can run the plan.
Fractional CMO
Process
How it works
Diagnose
Two weeks on pipeline, buyers, channels and team.
Decide
Where to play and how to win, in writing.
Plan
Channels, budget, targets and owners.
Run
We run the channels, or lead as your fractional leader.
Questions
Go to Market Strategy questions
How much does a go to market consultant cost?
At ether., a GTM Diagnostic is C$2,100, a 90 day growth plan is C$2,100, a CPG retail launch plan is C$3,500, and full GTM architecture is C$6,500.
How do I get my food product into grocery stores?
Start with a retail launch plan: which retailers and distributors fit, what buyers need to see, how promotions and launch marketing support the listing. At ether. it is C$3,500.
How can a B2B publication make more money from its content?
Grow an email audience with compliant opt in, then package that audience and your traffic into sponsorships and advertising. Our publisher strategy is C$2,800.
Related services
Talk to us about Go to Market Strategy
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: Go to market strategy for small business: where to play and how to win