ChatGPT and Google AI ads agency in Toronto

Yes. ChatGPT shows sponsored ads below answers, separate from the response itself. OpenAI started testing them in the US on February 9, 2026 and now sells them through a self-serve Ads Manager. They are matched to the topic of the conversation and can be bought per click, per thousand impressions or toward a conversion goal.

Yes. OpenAI's Ads Manager availability page lists self-serve access as available in Canada. ether. can set up and run the account for you from Toronto, and you keep ownership of it.

As of November 2026 there is no ad placement to buy in the Gemini app. The Google AI ads people usually mean appear in AI Overviews and AI Mode in Google Search, which run on Gemini models. ether. manages those through Google Ads.

You run Google Search, Shopping or Performance Max campaigns that qualify for the placement. Google decides when an ad appears, and advertisers cannot target or opt out of AI Overviews or AI Mode on their own. AI Max and broad match give the widest eligibility, while exact and phrase match keywords only qualify on clear commercial queries. Ads in AI Overviews are available in Canada in English, and Google announced AI Mode ads for Canada on October 28, 2026.

At ether., ChatGPT ads management is C$750 a month plus a one time C$500 setup. It starts with a 60 day test and then runs month to month. Published fees elsewhere range from about US$500 to more than US$5,000 a month, and few agencies publish a price at all. Ad spend is separate and goes directly to OpenAI.

At ether., Google Ads with AI placements is C$950 a month: our C$700 Google Ads plan plus C$250 for prompt tracking and AI placement work. Running it alongside ChatGPT ads is C$1,450 a month. Google has no separate AI ad product, so the placements come through your Search campaigns.

No, and we would be cautious of anyone who does. OpenAI publishes no benchmarks, and Google decides when an ad appears in AI answers. ether. commits to what we control: tracking verified before spend, flat fees, weekly reporting, and a written recommendation at day 60 to scale, hold or stop.

OpenAI publishes no rate card. Reported figures are about US$3 to US$5 as a suggested starting bid per click, about US$25 to US$60 per thousand impressions, and a minimum of about US$25 a day per campaign. These are US dollar figures from industry reporting, and they have moved quickly since launch. We suggest at least C$2,000 a month in ad spend for the first 60 days, enough to learn which conversations produce enquiries.

Plan for a test, because there is no reliable average yet. OpenAI publishes no benchmarks, and the public reports range from 0.21% for one advertiser to 2.35% for one 15 day campaign. Google Search campaigns reported a median of 8.18% in the same period. No study has published a conversion rate for ads in Google AI Mode or AI Overviews. We judge each campaign on its own cost per enquiry or sale.

For most small businesses, Google Search should come first because it captures people ready to buy and has years of performance data. ChatGPT ads suit businesses that have working tracking and a high enough customer value to fund a test, especially where buyers ask for advice before choosing. ether. usually recommends starting on Google, then adding ChatGPT once search data shows which questions bring buyers.

We track three things: conversions, prompts and placements. OpenAI's pixel or Conversions API and GA4 record forms, calls, bookings and sales. Google Ads does not report ads inside AI Overviews separately, so we also run a tracked set of buyer prompts each week and log which ads and competitors appear in the answers.

OpenAI's ad policies currently prohibit legal services, clinical healthcare providers, prescription and over the counter medicine, health coaching, unsubstantiated wellness claims, adult content, crypto, credit repair and debt settlement. Financial services need approval. Those businesses can often still run Google AI ads, subject to Google's own rules. Ads within AI Overviews exclude sensitive verticals such as finance and healthcare.

AI Search Optimization works to earn an organic mention or citation in AI answers, which takes time and carries no click cost. AI ads pay for a labelled placement beside or below the answer, which can start within days of approval. They use the same prompt data, so ether. can show where you are already named and where an ad fills the gap.

No. The fee is flat, and you keep ownership of your ad accounts, tracking and data.