ether.

Paid ads

Google Ads agency in Toronto

Google Ads puts your business in front of people searching for what you sell, and you pay only when they click. ether. is a growth firm based in Toronto that manages Google Ads with conversion tracking verified before launch and weekly reporting. Management is C$700 a month with a 3 month minimum, or C$600 a month on a 12 month plan.

Example ads

What a Google ad from us looks like

Mock-ups built to show format and creative. None are screenshots of live ads, and they do not represent results. The spa and salon ads use real campaign keywords and copy.

Example

nordic spa day pass near Haliburton

Nordic spas in cottage country usually sell day access by weekday or weekend and ask you to book ahead. Compare what the circuit includes, whether robes are provided and the drive from home.

SponsoredDérm Nordic Spadermnordicspa.com Nordic Spa Day Pass in HaliburtonWarm pool, sauna, steam space and Zen fire bowls on 850 private acres. Robe and towels included. Weekdays $65.Book your dayBlack fire bowl burning on a stone terrace with wooden loungers and forest behind
Google AI Mode, built on Gemini: Dérm Nordic Spa, day access

Options and prices

Google Ads pricing

Before tax. Use the CAD, USD and EUR switch at the top of the page.

Paid MediaRun
Google Ads 3 Month Minimum

Daily, weekly and strategic optimization.

C$700/ month
Paid MediaRun
Google Ads 12 Month

Same scope with a 12 month commitment.

C$600/ month
Paid MediaCheck
Ads Readiness Session

Works through the 28 question Discovery Framework: services and margins, client value, capacity, budget, tracking.

C$350once
Paid MediaRun
Microsoft Ads Extension

Imports and adapts Google campaigns to Microsoft Advertising to reach Bing and Copilot users.

C$300/ month
Paid MediaBuild
Account Restructure

Moves or rebuilds an account under clean structure, naming and conversion actions.

C$600once

Situations we handle

Sound familiar?

  • I run a salon, spa or clinic in Toronto and want more bookings from Google.

    Search campaigns tied to your booking page and Google Business Profile, with every booking tracked.

  • Our current agency reports clicks but we can't see enquiries.

    We rebuild tracking so only forms, bookings and calls count, then manage the account against those.

  • I've never run ads and don't know what budget makes sense.

    An Ads Readiness Session works through your margins, client value and capacity and tells you whether ads make sense yet.

Who it is for

  • Local and service businesses with open capacity
  • Businesses whose ads spend money with no clear return
  • Owners who want weekly numbers in plain language

Not the right fit for

  • Very small daily budgets in competitive categories. We will tell you if the budget is too thin.
  • Businesses with no way to take bookings or calls yet

What is included

  • Daily: search term review, negative keywords, bid and tracking checks
  • Weekly: ad copy tests, keyword and location refinement, lead quality review
  • Monthly: budget moved to what works, landing page improvements, scaling winners
  • Conversion tracking verified before launch
  • Ads point to the right service page, never the homepage
  • Weekly KPI report
  • Converting search terms passed to your content plan
  • Remarketing lists shared with Meta and LinkedIn campaigns

What you will see, and when

Month one is learning, month two is optimizing, month three is when performance settles. That is why there is a 3 month minimum.

Connectors

How it connects to the rest

Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.

Part of Local Bookings Pipeline.

  • Search

    Search terms that turn into enquiries become content topics and FAQ answers on your service pages.

    SEO + AI Search Content
  • Paid

    Landing pages are built to convert ad traffic and written to rank on their own.

    Landing Pages
  • Tracking

    Bidding runs on verified enquiries only, with calls counted.

    GA4 + Conversion Tracking
  • Outbound

    Site visitors join remarketing lists for Meta and LinkedIn, and converting keywords tell sales what buyers ask.

    Meta Ads

Process

How it works

  1. Discovery

    Our 28 question framework: services, margins, client value, capacity and budget.

  2. Build

    Account structure, 30 or more negative keywords, two ads per group, sitelinks, callouts and location assets.

  3. Launch

    Tracking verified, schedule matched to your hours, Search Network only unless agreed.

  4. Optimize

    Daily, weekly and monthly work, reported every week.

Questions

Google Ads questions

How much does Google Ads management cost in Toronto?

At ether., Google Ads management is C$700 a month with a 3 month minimum, or C$600 a month on a 12 month commitment. Ad spend is paid directly to Google.

Do you take a percentage of ad spend?

No. The fee is flat.

Who owns the Google Ads account?

You do. We work through a manager account and you keep full access.

Do you run Display or YouTube ads?

Search by default. Display and video are added only when they fit the goal.

Related services

Talk to us about Google Ads

We reply within one business day. Or call 647 986 7331.

Start a conversation

See an example of this work