New profile set up correctly: categories, services, hours, photos, booking link, verification.
Local
Local SEO and Google Business Profile
Local SEO gets your business into map results and local AI answers when people nearby search for what you do. ether. is a growth firm based in Toronto that sets up and manages Google Business Profiles, listings and review requests. Setup is C$350, optimization is C$250 and monthly management is C$300.
Options and prices
Local SEO + Google Business Profile pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Fixes an existing profile: categories, description, services, photos, Q&A, review response plan.
Monthly posts, photo updates, review responses support, insights check.
Verifies and claims brand profiles in search.
Same name, address, phone, hours and description across Bing Places, Apple Business Connect, Yelp and industry directories.
Plain review ask that invites customers to describe the service and area in their own words.
Location page only where there is real local substance (team, address, reviews, local details).
Situations we handle
Sound familiar?
I opened a clinic and don't show up on Google Maps.
Profile setup with the right categories, services, hours, photos and booking link.
Our hours are wrong on Google and Apple Maps.
Listings aligned across Google, Bing, Apple and directories so every source matches.
Who it is for
- Salons, spas, clinics, trades and local services
- Businesses with a weak or unclaimed Google profile
- Multi location businesses
Not the right fit for
- Online only businesses with no service area
What is included
- Categories, services, hours, photos and booking link set correctly
- The same name, address, phone and description across Google, Bing, Apple and directories
- A simple way to ask real customers for reviews
- Monthly posts and insights checks on the management plan
- Google Business Profile linked to Google Ads
What you will see, and when
Profile fixes can show in map results within a few weeks. Reviews build trust over months.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of Local Bookings Pipeline, Practitioner Pipeline.
- Search
Your profile, listings and service pages share the facts AI tools read when they recommend local businesses.
AI Search Optimization - Paid
Your Google Business Profile is linked to Google Ads as a location asset.
Google Ads - Tracking
Calls, direction requests and bookings from the profile are tracked.
GA4 + Conversion Tracking - Paid
Reviews in customers' own words become proof on landing pages.
Landing Pages
Process
How it works
Claim
Access or setup.
Fix
Categories, services, description and photos.
Align
Listings across Bing Places, Apple Business Connect and directories.
Maintain
Monthly updates and review support.
Questions
Local SEO + Google Business Profile questions
How much does Google Business Profile management cost?
At ether., setup is C$350, a one time optimization is C$250 and monthly management is C$300.
Do you write fake reviews?
Never. We set up a simple way to ask real customers, in their own words.
Related services
Talk to us about Local SEO + Google Business Profile
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: How to optimize your Google Business Profile