Tracking + DataAudit
GA4 Check
Findings only: which conversions are real, which are miscounted, and what to fix.
C$250once
Websites
Google Analytics consultant for GA4 and conversion tracking
Conversion tracking tells you which ads and pages bring enquiries. Many accounts count page views or scrolls as conversions, which makes every report wrong. ether. is a growth firm based in Toronto that checks and fixes GA4 and ad tracking so only real enquiries count. A GA4 Check is C$250 and an audit with fixes is C$450.
Options and prices
GA4 + Conversion Tracking pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Tracking + DataAudit
GA4 Audit + Fix
Keeps only real enquiries (forms, bookings, calls, emails) as conversions, removes page views and scrolls counted by mistake, fixes double counting.
C$450once
Tracking + DataBuild
Pixels + CAPI
Meta Pixel and Conversions API, LinkedIn Insight Tag, Reddit Pixel, consent mode, thank you page events.
C$450once
Tracking + DataBuild
Call Tracking
CallRail or similar so phone bookings from ads are counted.
C$250once
Tracking + DataBuild
CRM + Automation
Form to CRM routing, instant reply email, lead source fields captured.
C$350once
Tracking + DataBuild
AI Traffic Segment
GA4 channel group that separates visits from ChatGPT, Perplexity, Gemini, Copilot and Claude, with their enquiries.
C$250once
Tracking + DataBuild
Search Console + Bing
Verifies both, submits sitemaps, connects to reporting.
C$200once
Situations we handle
Sound familiar?
Google Ads says we got 200 conversions but we only had 12 calls.
We find what is being counted by mistake and rebuild tracking around forms, bookings and calls.
Can I see how many visitors come from ChatGPT?
An AI Traffic Segment splits out visits from ChatGPT, Perplexity, Gemini, Copilot and Claude.
Who it is for
- Anyone spending on ads or content
- Businesses whose reports do not match their inbox
What is included
- Only forms, bookings, calls and emails counted as conversions
- Double counting and spam removed
- Thank you pages and booking redirects set up
- Meta, LinkedIn and Reddit pixels with consent
- AI assistant traffic split out in GA4
What you will see, and when
Most fixes are live within a week.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of Local Bookings Pipeline, AI Search Pipeline.
- Paid
Google, Meta, LinkedIn and Reddit bid on real enquiries.
Google Ads - Search
Content is judged on the enquiries it brings, page by page.
SEO + AI Search Content - Search
AI assistant traffic gets its own line in reporting.
AI Search Optimization - Outbound
Lead source travels into your CRM with every enquiry.
B2B Lead Generation
Process
How it works
Check
We list every event and what it really measures.
Fix
Remove the wrong ones, add the missing ones.
Verify
Test each conversion end to end.
Compare
Check against the enquiries you actually received.
Questions
GA4 + Conversion Tracking questions
How much does a GA4 audit cost?
At ether., a GA4 Check with findings only is C$250. An audit with the fixes made is C$450.
Can you track phone calls?
Yes. Call tracking setup is C$250.
Related services
Talk to us about GA4 + Conversion Tracking
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: Why your ad conversions don't match your inbox, and how to fix the tracking