ether.

Paid ads

Meta ads agency for Facebook and Instagram

Meta ads reach people on Facebook and Instagram before they start searching. ether. is a growth firm based in Toronto that runs Meta campaigns for local, wellness, hospitality and consumer product businesses, with tracking checked and creative tested every month. Management is C$700 a month.

Example ads

Facebook and Instagram ads in each brand's own voice

Mock-ups built to show format and creative. None are screenshots of live ads, and they do not represent results.

Instagram sponsored post for a Nordic spa: two fire bowls burning on a stone terrace at dusk, headline Fire, forest, and nowhere to be, weekdays $65, and a Book now buttonInstagram sponsored post for a two night spa package: a woman in a steaming outdoor pool at dusk, headline Two nights, entirely yours, $950 for two, and a Book now buttonInstagram sponsored post for a small batch pepper jelly brand: a jar on a dark label background, headline True hot pepper jelly, small jars $7, and a Shop now button

See the Dérm Nordic Spa page these ads point to · See more in our work

Options and prices

Meta Ads pricing

Before tax. Use the CAD, USD and EUR switch at the top of the page.

Paid MediaRun
Meta Ads Monthly

Facebook and Instagram campaigns: audiences, creative testing, lead forms or site conversions, pixel and Conversions API checks.

C$700/ month
Paid MediaRun
Ads Bundle x2

Any two of Google, Meta, LinkedIn, Reddit managed together with one report.

C$1,300/ month
Paid MediaRun
Ads Bundle x3

Any three channels managed together with one report.

C$1,900/ month
Ad CreativeBuild
Meta Creative Pack 6+3

6 static ads in feed and story sizes, 3 primary text and 3 headline variants.

C$650/ pack
Ad CreativeRun
Creative Refresh, monthly

3 new statics and fresh copy per channel each month to fight ad fatigue.

C$450/ month

Situations we handle

Sound familiar?

  • I'm launching a new snack and want people in my city to try it.

    Meta campaigns aimed at shoppers near your stockists, with creative built for the launch.

  • Our Instagram posts get likes but no bookings.

    Ads with a clear offer, sent to a booking page that tracks every appointment.

Who it is for

  • Spas, salons, clinics, studios and other local businesses
  • Hospitality and experiences
  • Food, beverage and consumer product brands

Not the right fit for

  • B2B firms selling to a narrow job title. LinkedIn usually works better.

What is included

  • Audience setup and testing
  • Creative and copy testing
  • Lead forms or site conversions, whichever fits
  • Meta Pixel and Conversions API checks
  • Weekly KPI report
  • Winning ad angles passed to your landing pages
  • Lead form contacts routed to your CRM

What you will see, and when

Meta campaigns need two to three weeks of learning before results settle.

Connectors

How it connects to the rest

Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.

Part of Retail Launch Pipeline.

  • Search

    Ad angles that win become headlines and opening lines on your pages.

    Landing Pages
  • Paid

    Creative is refreshed monthly so costs stay down.

    Ad Creative
  • Tracking

    Meta Pixel and Conversions API send verified enquiries back to Meta.

    GA4 + Conversion Tracking
  • Outbound

    Lead form contacts go to your CRM with a follow up email sequence.

    B2B Lead Generation

Process

How it works

  1. Offer

    We agree what the ad promises and where it lands.

  2. Build

    Audiences, creative and tracking set up.

  3. Test

    Two or three angles run against each other.

  4. Scale

    Budget moves to what produces enquiries.

Questions

Meta Ads questions

How much does a Meta ads agency cost in Toronto?

At ether., Meta ads management is C$700 a month. Google and Meta together are C$1,300 a month. Ad spend is paid to Meta directly.

Do you make the ads too?

Yes. A creative pack of six static ads with copy is C$650.