Facebook and Instagram campaigns: audiences, creative testing, lead forms or site conversions, pixel and Conversions API checks.
Paid ads
Meta ads agency for Facebook and Instagram
Meta ads reach people on Facebook and Instagram before they start searching. ether. is a growth firm based in Toronto that runs Meta campaigns for local, wellness, hospitality and consumer product businesses, with tracking checked and creative tested every month. Management is C$700 a month.
Example ads
Facebook and Instagram ads in each brand's own voice
Mock-ups built to show format and creative. None are screenshots of live ads, and they do not represent results.



See the Dérm Nordic Spa page these ads point to · See more in our work
Options and prices
Meta Ads pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Any two of Google, Meta, LinkedIn, Reddit managed together with one report.
Any three channels managed together with one report.
6 static ads in feed and story sizes, 3 primary text and 3 headline variants.
3 new statics and fresh copy per channel each month to fight ad fatigue.
Situations we handle
Sound familiar?
I'm launching a new snack and want people in my city to try it.
Meta campaigns aimed at shoppers near your stockists, with creative built for the launch.
Our Instagram posts get likes but no bookings.
Ads with a clear offer, sent to a booking page that tracks every appointment.
Who it is for
- Spas, salons, clinics, studios and other local businesses
- Hospitality and experiences
- Food, beverage and consumer product brands
Not the right fit for
- B2B firms selling to a narrow job title. LinkedIn usually works better.
What is included
- Audience setup and testing
- Creative and copy testing
- Lead forms or site conversions, whichever fits
- Meta Pixel and Conversions API checks
- Weekly KPI report
- Winning ad angles passed to your landing pages
- Lead form contacts routed to your CRM
What you will see, and when
Meta campaigns need two to three weeks of learning before results settle.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of Retail Launch Pipeline.
- Search
Ad angles that win become headlines and opening lines on your pages.
Landing Pages - Paid
Creative is refreshed monthly so costs stay down.
Ad Creative - Tracking
Meta Pixel and Conversions API send verified enquiries back to Meta.
GA4 + Conversion Tracking - Outbound
Lead form contacts go to your CRM with a follow up email sequence.
B2B Lead Generation
Process
How it works
Offer
We agree what the ad promises and where it lands.
Build
Audiences, creative and tracking set up.
Test
Two or three angles run against each other.
Scale
Budget moves to what produces enquiries.
Questions
Meta Ads questions
How much does a Meta ads agency cost in Toronto?
At ether., Meta ads management is C$700 a month. Google and Meta together are C$1,300 a month. Ad spend is paid to Meta directly.
Do you make the ads too?
Yes. A creative pack of six static ads with copy is C$650.
Related services
Talk to us about Meta Ads
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: How much do Facebook ads cost?