AI SearchAudit
Brand Accuracy Check
How AI tools describe the business today: wrong facts, old prices, outdated services, confusion with competitors.
C$300once
AI search
AI visibility audit
An AI visibility audit shows whether AI tools can reach your site, how they describe your business today, and what to fix first. ether. is a growth firm based in Toronto that runs these audits for small and midsize businesses across Canada and the US. A brand accuracy check is C$300 and a full audit of a small site is C$1,100.
Options and prices
AI Visibility Audit pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
AI SearchAudit
AI Visibility Baseline 20x4
20 buyer prompts across 4 AI engines, repeated runs.
C$500once
AI SearchAudit
AEO Audit S (up to 25 pages)
Checks that Google, Bing and the AI crawlers from OpenAI, Perplexity and Anthropic can reach your site, plus firewall blocks, indexing, duplicate addresses, canonicals, sitemap, titles and headings, business facts and speed.
C$1,100once
AI SearchAudit
AEO Audit M (up to 150 pages)
Same scope as Small, plus page level bucket sort (winner, crowded, almost there, seen but skipped, dead).
C$2,100once
AI SearchAudit
AEO Audit L (150+ pages)
Full audit for large or ecommerce sites, scoped by page count and platform.
By quote
AI SearchBuild
Crawler Access Fix
Rules for each search and AI crawler, firewall allowlists, sitemap, and Search Console and Bing Webmaster submission.
C$350once
Situations we handle
Sound familiar?
How do I check if ChatGPT knows my business?
A Brand Accuracy Check runs real buyer questions through the main AI tools and shows what they say about you, right or wrong.
My site is on Squarespace and I think AI tools can't see it.
The audit tests each search and AI crawler against your site, including firewall blocks your platform may add.
We are about to spend on content and want a baseline first.
The AI Visibility Baseline records 20 buyer questions across 4 AI tools so you can measure what the spend changes.
Who it is for
- Businesses that have never checked what AI tools say about them
- Sites that changed name, services, prices or location
- Teams about to spend on content who want a baseline first
Not the right fit for
- Enterprise sites needing a long crawl programme. We quote those separately.
What is included
- Crawler access for Google, Bing, OpenAI, Perplexity and Anthropic, including firewall blocks
- Indexing, duplicate site addresses, canonicals and sitemap
- Titles, headings and whether each page answers its question in the opening lines
- Business facts checked across your site and listings
- For Standard audits: every page sorted into winners, pages competing with each other, pages close to page one, and pages Google shows but nobody clicks
- A ranked fix list any developer can follow
What you will see, and when
Small audits arrive within 5 business days, Standard audits within 10. Crawler access fixes take effect when crawlers return.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of AI Search Pipeline.
- Search
Findings become the first month of the content plan, ranked by impact.
SEO + AI Search Content - Tracking
Broken or miscounted conversions found in the audit are fixed first.
GA4 + Conversion Tracking - Paid
Questions AI answers without you become ad keywords and landing page headlines.
Google Ads - Outbound
Competitor gaps from the audit give your sales team a reason to call.
B2B Lead Generation
Process
How it works
Access
You share your domain, three competitors and read access to Search Console if you have it.
Audit
We crawl the site, test each crawler and run buyer questions through the main AI tools.
Walkthrough
A 30 minute call to go through the findings in plain language.
Fix list
You get the report and a ranked list of fixes. We can make them, or your team can.
Questions
AI Visibility Audit questions
How much does an AI visibility audit cost?
At ether., a Brand Accuracy Check is C$300, an AI Visibility Baseline is C$500, a full audit is C$1,100 for sites up to 25 pages and C$2,100 for up to 150 pages. Larger sites are quoted.
What is the difference between an SEO audit and an AI visibility audit?
An SEO audit checks how Google ranks your pages. An AI visibility audit adds whether AI crawlers can reach you, how AI tools describe you, and whether they name or link to you.
What happens after the audit?
Keep the fix list and do it yourself, book us for fixed price fixes, or move into a monthly plan.
Related services
Talk to us about AI Visibility Audit
We reply within one business day. Or call 647 986 7331.