AI SearchBuild
Refresh S
Title, description and opening answer rewritten, facts updated, FAQ and internal links added.
C$125/ article
AI search
SEO content and refreshes for Google and AI search
Most sites gain more from improving what they already have than from publishing more. ether. is a growth firm based in Toronto that refreshes articles, optimizes existing service and landing pages for AI search, and writes new content only where people search. A small article refresh is C$125, ten articles are C$1,000, and a page optimized for AI search is C$300.
Options and prices
SEO + AI Search Content pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
AI SearchBuild
Refresh M
Weak sections reworked and missing ones added, with everything that already earns clicks kept.
C$250/ article
AI SearchBuild
Rebuild
Rewritten on the same web address when the topic or intent has moved on.
C$400/ article
AI SearchBuild
Blog Refresh x10
Every article sorted first, then refreshed at the level it needs.
C$1,000/ 10 articles
AI SearchBuild
Page Optimization
An existing service or landing page reworked so AI tools can quote it: answer first, price, who it helps, FAQ and structured data.
C$300/ page
AI SearchBuild
Page Optimization x5
Five existing pages optimized for AI search in one pass.
C$1,200/ 5 pages
AI SearchBuild
Service Page Upgrade
Rebuilds a money page: who it is for, price, what is included, process, named people, follow up questions answered on the page, booking button.
C$550/ page
AI SearchRun
Content Programme 4u
4 units a month.
C$1,300/ month
AI SearchRun
Content Programme 8u
8 units a month, same allocation rules.
C$2,400/ month
AI SearchRun
Content Programme 12u
12 units a month (the 8 new + 4 optimized commitment, reallocated by data).
C$3,400/ month
AI SearchBuild
Title + Meta Rewrite x5
Rewrite titles and descriptions on pages that show up in Google but rarely get clicked.
C$250/ batch of 5
AI SearchBuild
Merge + Redirect
Combines pages competing for the same topic into the strongest URL, sets 301s and repoints internal links.
C$350/ merge
AI SearchBuild
New Article (demand checked)
New article only when people search for it and no existing page answers it.
C$350/ article
AI SearchBuild
Pillar Page
The central guide every related page links to.
C$1,300/ page
AI SearchBuild
Comparison Page
Honest comparison or alternatives page: real differences, who each option suits, verified pricing.
C$500/ page
AI SearchBuild
Brand Naming Fix x5
Adds the brand, category and who it helps near the top of pages AI already cites without naming the business.
C$250/ batch of 5
AI SearchBuild
Internal Linking x10
Links pillar and service pages across 10 pages with varied, descriptive anchors.
C$250/ pass
Situations we handle
Sound familiar?
I'm a therapist and want to start blogging so I show up in Google and AI search.
We plan topics people search for, write in your voice with careful wording for your profession, and connect each article to your booking page and Google Business Profile.
We have 40 old blog posts and traffic is flat.
A blog refresh sorts every article first. Most need a small update, a few need a rewrite, and overlapping posts are merged.
Our service pages never show up when people ask ChatGPT for a provider.
Page Optimization rewrites the opening to answer the question, adds price, who you help, FAQ and structured data.
Who it is for
- Businesses with a blog that has stopped growing
- Practitioners and professional firms starting to publish
- Service pages sitting on page two to five of Google
Not the right fit for
- Anyone who wants a set number of new posts a month regardless of results
What is included
- Every article sorted by what it needs: small update, refresh, or full rebuild
- Titles and descriptions rewritten so the answer is obvious in search results
- Existing pages optimized so AI tools can quote them
- Overlapping articles merged, with redirects
- New articles only when the topic has search demand and links to a service page
- A plain monthly update: what changed, what we expect, when we check
- Every piece sent with a tracked link your sales team can share
- LinkedIn post versions of each article
What you will see, and when
Title rewrites are checked after 28 days. Page upgrades after 6 to 8 weeks. AI mentions over two 14 day windows.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of AI Search Pipeline, Practitioner Pipeline.
- Paid
Articles that earn clicks build retargeting audiences and become landing pages for ads.
Meta Ads - Outbound
Every piece is written so your team can send it in an email or LinkedIn message, with a tracked link.
B2B Lead Generation - Local + social
Each article is cut into LinkedIn posts in your voice.
Social Selling + Engagement - Tracking
Each page is measured on clicks, then enquiries, then AI mentions.
GA4 + Conversion Tracking
Process
How it works
Sort
Every page goes into a bucket: winner, crowded, almost there, seen but skipped, dead or steady.
Plan
Fixes first. New articles are capped while fix work remains.
Brief and approve
Each piece starts with a short brief you approve.
Write and check
Written in your voice, the answer in the first 100 words, every change logged.
Questions
SEO + AI Search Content questions
How much does an article refresh cost?
At ether., a small update is C$125, a standard refresh is C$250 and a full rebuild is C$400 per article. A blog refresh of 10 articles is C$1,000.
How much does it cost to optimize existing pages for AI search?
Page Optimization is C$300 per page or C$1,200 for five pages. A full service page upgrade with new sections is C$550.
Why don't you just write more articles?
More pages on the same topic often compete with each other and split your traffic. Most sites gain more from fixing pages Google already shows.
Will the content sound like us?
Yes. We work from your voice and you approve a brief before anything is written.
Related services
Talk to us about SEO + AI Search Content
We reply within one business day. Or call 647 986 7331.
See an example of this work
Read: Content refresh: how to update old blog posts without losing traffic