AI SearchAudit
Search + AI Strategy 90D
Full Strategy and Decision run: data gates, conversion check, bucket sort, gap check on planned topics, pillar map, 90 day work plan, plain language client summary.
C$1,700once
AI search
AI search optimization for Toronto businesses
AI search optimization, also called AEO or GEO, gets your business named and linked in answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. ether. is a growth firm based in Toronto that fixes the pages, facts and listings AI tools read, then tracks how often they name you. Monthly tracking is C$450 and a full search and AI strategy is C$1,700.
Options and prices
AI Search Optimization pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
AI SearchBuild
Brand Facts Cleanup
One brand name, one category label, one core description everywhere: homepage first line, About, Organization/LocalBusiness schema, GBP, Bing Places, Apple Business Connect, LinkedIn, directories.
C$650once
AI SearchRun
Tracking + Report, monthly
Monthly polling across engines (two 14 day windows), mentions and citations separated, tied back to clicks and enquiries.
C$450/ month
AI SearchRun
Off Site Visibility
Outreach for best of roundups, directories that AI cites in your category (Clutch, G2, Trustpilot, industry bodies), digital PR pitches and guest articles.
C$1,100/ month
AI SearchBuild
Expert Setup, per person
Makes a practitioner a clear entity: author bio page, credential line, bylines, Person schema, LinkedIn alignment, prompts tracked.
C$850/ person
AI SearchBuild
Delivery Plan, quarterly
Client ready plan for brands with several entities (practitioners, locations, product lines): results by month, decision tree, ownership tree by role.
C$850/ quarter
Situations we handle
Sound familiar?
I need an agency in Toronto to help my website show up on ChatGPT and Gemini.
Start with an AI Visibility Audit to see what AI tools say today, then fix your key pages and business facts. Monthly tracking shows whether you are being named.
ChatGPT recommends my competitors and never mentions us.
We find the pages AI tools cite for your category and close the gaps on your own pages and in the directories and roundups they trust.
AI tools describe our business wrong.
A Brand Facts Cleanup puts one clear description on your site, Google Business Profile, directories and LinkedIn, so every source says the same thing.
Who it is for
- Businesses that rank in Google but never show up when buyers ask AI tools
- Owners who found ChatGPT describing them wrong, or not at all
- Professional services, clinics and B2B firms where one client is worth a lot
Not the right fit for
- Anyone who wants guaranteed AI rankings. Nobody can promise them.
- Sites with no indexable pages yet. Start with a website.
What is included
- A check that search and AI crawlers can reach your site
- One clear description of your business used everywhere
- Service pages that answer the buyer's question, show the price and name who you help
- Tracking of how often AI tools name and link to you, measured across repeated runs
- Plain monthly reporting tied back to visits and enquiries
- Pages AI cites lined up as ad landing pages
What you will see, and when
Pages that already rank in Google often gain clicks within 2 to 4 weeks. AI mentions are judged over two 14 day windows after each change. We do not promise positions in AI answers.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
Part of AI Search Pipeline, Practitioner Pipeline.
- Paid
Pages AI tools already cite become your ad landing pages, so paid and search visitors land on the same proven page.
Google Ads - Outbound
What AI tools say about you and your competitors becomes talking points and comparison pages your sales team can send.
B2B Lead Generation - Tracking
Visits from ChatGPT, Perplexity, Gemini and Copilot are split out in GA4 with their enquiries.
GA4 + Conversion Tracking - Local + social
The same business description goes onto your Google Business Profile, directories and LinkedIn.
Local SEO + Google Business Profile
Process
How it works
Baseline
We run your buyers' real questions through the main AI tools and record who gets named today.
Fix what exists
Crawler access, business facts and your most important pages come first. New content comes later, and only where people search.
Build authority
We pursue mentions in the directories, roundups and publications AI tools already trust in your category.
Measure
AI answers change from run to run, so we track rates over two week windows and report them next to Google clicks and enquiries.
Questions
AI Search Optimization questions
How much does AEO or GEO cost for a small business?
At ether., AI visibility tracking is C$450 a month, a full search and AI strategy is C$1,700, and monthly content programmes start at C$1,300. Every price is on our pricing page.
What is the difference between AEO, GEO and SEO?
SEO earns rankings in Google's list of links. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for the same goal: being named and cited in AI answers. AI tools mostly find pages through search, so good SEO is the foundation for both.
Can you guarantee my business shows up in ChatGPT?
No. AI answers change every time a question is asked. We make your business easy to find, understand and cite, then measure how often it appears across many runs.
How long before AI tools mention us?
Pages that already rank can move within weeks. New mentions usually take two to three months to settle.
Do you work with regulated industries like law, finance and health?
Yes. Copy follows the advertising rules for your field, such as Law Society of Ontario limits on words like specialist, financial regulators' rules on performance claims, and no medical claims for wellness businesses.
Related services
Talk to us about AI Search Optimization
We reply within one business day. Or call 647 986 7331.
Read: Why AI search visibility grows your audience, then your pipeline