Paid MediaAudit
Ads Audit (existing accounts)
Review of an existing Google or Meta account: search terms, negatives, structure, tracking, Quality Score, landing pages.
C$300once
Paid ads
Google Ads audit
A Google Ads audit finds where your budget leaks: wasted searches, broken tracking, weak ads and the wrong landing pages. ether. is a growth firm based in Toronto that audits Google and Meta ad accounts for a flat C$300, delivered with a ranked fix list.
Options and prices
Google Ads Audit pricing
Before tax. Use the CAD, USD and EUR switch at the top of the page.
Paid MediaCheck
Ads Readiness Session
Works through the 28 question Discovery Framework: services and margins, client value, capacity, budget, tracking.
C$350once
Situations we handle
Sound familiar?
We spend thousands on Google Ads and can't tell what it brings in.
The audit checks what your account counts as a conversion and what it should count.
Our ads show for searches that have nothing to do with us.
We review 90 days of search terms and list the negative keywords to add.
Who it is for
- Businesses running Google Ads that cannot see the return
- Owners whose agency reports clicks but not enquiries
- Anyone about to raise their budget
Not the right fit for
- Accounts that have never run. Book an Ads Readiness Session instead.
What is included
- Search terms and negative keyword gaps
- Campaign structure, match types and bidding
- Conversion tracking: what counts and what is miscounted
- Quality Score parts: expected CTR, ad relevance, landing page
- Ad copy, assets and schedule
- Where each ad sends people
What you will see, and when
Most accounts can stop paying for irrelevant searches within the first week of fixes.
Connectors
How it connects to the rest
Each service is one part of a larger growth pipeline, and passes something useful to your search, ads, tracking and sales outreach.
- Search
Your search terms report shows the questions buyers ask, ready for your pages.
SEO + AI Search Content - Tracking
Tracking gaps are listed with exact fixes.
GA4 + Conversion Tracking - Paid
Landing page problems are flagged page by page.
Landing Pages - Paid
The fix list becomes month one if you hand the account to us.
Google Ads
Process
How it works
Access
You give read access to the account.
Audit
We review the last 90 days.
Report
A ranked fix list within 5 business days and a short call.
Questions
Google Ads Audit questions
How much is a Google Ads audit?
A Google Ads audit from ether. is C$300 for an existing account.
Do I have to hire you after?
No. The fix list is yours.
Do you audit Meta ads too?
Yes, the same audit covers Meta accounts.
Related services
Talk to us about Google Ads Audit
We reply within one business day. Or call 647 986 7331.