ether. works with small and midsize businesses in eleven industries. Each has its own buyers, search habits and rules, and we plan around them.
Independent brokerages, MGAs and MGUs, specialty and commercial carriers, adjusters and claims, insurtech
Product level go to market for brokerages and MGAs. For example, taking a niche line like cannabis coverage to licensed producers, retailers and processors.
Services
ICP playbooks, B2B lead generation, LinkedIn ads, fractional sales leadership, AI search
Mortgage brokers and lenders, wealth and financial advisors, accounting and tax firms, private lending
Steady enquiry flow for advisory and lending firms, from search, referral partners and targeted outreach.
Services
Google Ads, AI search, local SEO, LinkedIn ads
Real estate law, personal injury, family law, corporate and commercial, legal tech
Practice area pages that answer client questions and get cited when people ask AI tools for a lawyer.
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AI search, Google Ads, local SEO, practitioner profiles
Day spas and Nordic spas, wellness clinics, coaches, therapists and counsellors, salons
More bookings from search and social, and content in each practitioner's voice that shows up in Google and AI answers.
Services
Google Ads, Meta ads, local SEO, content for practitioners
Resorts, boutique hotels, experiences and attractions
Booking campaigns for seasonal and destination businesses, from search and social to the booking engine.
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Google Ads, Meta ads, landing pages, print ads
Food and snacks, beverages, health and beauty, household products, farms and local producers
Retail launches and sell in plans, buyer pitch decks, launch campaigns, and small online stores for producers selling direct.
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Retail launch plans, Meta ads, social campaigns, online store setup
Vertical SaaS, proptech and commercial real estate software, martech, digital agencies
Pipeline from LinkedIn, Reddit and AI search, with comparison and alternatives pages buyers and AI tools use.
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LinkedIn ads, Reddit ads, AI search content, social selling
Tile and stone, fabricators, renovation and contractors, industrial suppliers
Market entry and channel plans, plus local search and ads for contractors and suppliers.
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GTM strategy, channel strategy, Google Ads, local SEO
Trade publications, B2B media, associations, newsletters
Audience and revenue growth: email newsletters, opt in that follows Canada's anti spam law, traffic and page views, sponsorship and advertising packages.
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Publisher strategy, digital magazine setup, social selling
Consultancies, marketing and creative agencies, recruiters
A steady pipeline beyond referrals, from search, LinkedIn and outbound.
Services
Advisory, AI search, LinkedIn content, B2B lead generation
Colleges, universities and training providers
Enrolment and programme pages that answer student questions in search and AI tools, and team training on AI search.
Services
Workshops, AI search, content