Websites · · ether.
AI SEO: how to build a website that shows up in AI search
A website shows up in AI search when AI tools can reach it, read it and trust what it says. That means pages that open with a direct answer, services and prices written in plain text, one consistent description of your business, structured data, content that loads without waiting on scripts, fast pages and clear links between them. Build these in from the start, then check the live page the way a visitor and a crawler would see it before calling anything finished or broken.
Pages that answer first
Each service page should say who it is for, what it costs, what is included and where it is available in the first lines. AI tools quote the part of a page that answers the question, so the answer belongs at the top and the detail after it. A short FAQ at the end covers the follow up questions buyers ask.
Readable without guesswork
- Prices, services and locations written as text, not only inside images or sliders.
- Key content present when the page loads, not only after a script runs.
- One clear heading per page and sections that follow the questions buyers ask.
- Structured data that states your business facts, services and prices.
Technically ready for AI crawlers
Make sure the crawlers that AI tools use are allowed in, your sitemap is current, pages load quickly on a phone, and old addresses redirect to the right new page. Some platforms and security settings block AI crawlers by default, so it is worth confirming what yours allows.
One description everywhere
Write one sentence that says what you do, who you help and where. Use it on the homepage, About page, structured data, Google Business Profile and directory listings. When every source agrees, AI tools describe you accurately.
Check the live page before fixing it
Many audit tools read only the text of a page and miss buttons, menus and markup that appear once the page renders. They can flag problems that do not exist. Before changing anything, open the live page, click the buttons, read the menus and check the page source. Confirm a redirect's destination loads before pointing anything at it.
Where to start
If you want a hand with this, see Websites + Online Stores, browse examples of our work, or get a free AI Search Check to see where your business stands today.
Questions
Do I need a new website to show up in AI search?
Not always. Many sites need clearer pages, plain text prices and a few technical fixes rather than a rebuild.
Which website platforms work best for AI search?
Most modern platforms can work well. What matters is that content loads as text, crawlers are allowed in and pages are fast.
Do you build websites for AI search?
Yes. At ether., websites start at C$600, written answer first with structured data and tracking included.