Social selling · · ether.
Social selling on LinkedIn: a weekly routine for owners
Social selling is using your LinkedIn presence to start and grow conversations with the people you want as customers. For a business owner it works best as a short weekly routine: two or three useful posts, daily comments on your buyers' posts, and a few personal messages to people who engaged. Keep the profile clear about who you help, share what you see in your work, and move warm conversations to a call when the timing fits.
Set up the profile
Your headline says who you help and with what. The About section answers the questions a buyer would ask in a first call. The featured section links to one useful resource and your booking or contact page.
A weekly routine
- Two or three posts a week on problems your buyers face, written from what you see in your work.
- Fifteen minutes a day commenting thoughtfully on posts from buyers and partners.
- Five to ten connection requests a week to people in your target segment, with a short personal note.
- Messages to people who engaged with your posts, starting with their comment rather than your offer.
What to post
Answers to questions clients ask you, lessons from recent work, simple frameworks and honest opinions on your industry. Write the way you speak. Posts that are useful on their own earn more conversations than posts that pitch.
Connect it to the rest of your growth
Social selling feeds and is fed by everything else. Posts can come from your website articles. Engaged connections can join an outbound list. Your profile is one of the sources AI tools read when describing you, so keep it consistent with your website.
Where to start
If you want a hand with this, see Social Selling + Engagement, browse examples of our work, or get a free AI Search Check to see where your business stands today.
Questions
How long does social selling take to work?
Expect conversations within the first month and more consistent opportunities after about three months of steady activity.
Should the company page or my personal profile post?
Both, with different jobs. Personal profiles start conversations. The company page holds the record of what the business does.
Can you help us run this?
Yes. At ether., social selling and engagement starts at C$250.