AI search · · ether.
How to get your business recommended by ChatGPT
ChatGPT recommends businesses it can find, understand and trust. To get named, make sure its crawlers can reach your site, describe your business the same way everywhere it appears, write service pages that answer buyer questions in the first lines with real specifics, and earn mentions in the directories and roundups ChatGPT already relies on for your category. Then measure how often you are named across repeated questions, since the answers change each time.
1. Let the crawlers in
ChatGPT's search crawler needs access to your site. Some website platforms and firewalls block AI crawlers by default. A quick check of your robots file and firewall settings tells you whether you are visible at all.
2. Describe your business one way, everywhere
Write one sentence that says what you do, who you help and where. Use it on your homepage, About page, Google Business Profile, LinkedIn and directory listings. Mixed descriptions lead to vague or wrong answers.
3. Answer the question on the page
When a buyer asks for a recommendation, ChatGPT looks for pages that answer that exact need. Service pages that open with who the service is for, what it costs and what is included give it something clear to quote.
4. Be mentioned where ChatGPT looks
Best of lists, industry directories, review sites and trade publications shape recommendations. Being listed accurately in the ones that cover your category matters more than volume.
5. Measure it properly
Ask the same buyer questions many times across ChatGPT and other AI tools, and track how often you are named and how often your site is linked. One screenshot tells you very little.
Questions
Can you pay to be recommended by ChatGPT?
No. Recommendations come from what the model finds and trusts across the web.
Why does ChatGPT recommend my competitors?
Usually because their pages answer the question more directly, their business facts are consistent, or they appear in sources ChatGPT trusts for your category.
How do I check what ChatGPT says about my business?
Ask it the questions your buyers ask, several times, and note who it names. Our free AI Search Check does this across three AI tools.